Snapchat, once enjoyed for its disappearing photos and goofy filters, has seen daily active users slip. Many of us still have the app installed, but use it only to send occasional selfies to close friends. To reverse this trend, Snapchat adjusted its marketing strategy: more notifications = more opens. It backfired completely.

The marketing landscape is evolving rapidly, but one thing remains constant: authenticity wins. By embracing new platforms, understanding emerging generations, and focusing on genuine connection, marketers can stay ahead in 2025. So here’s to a year of innovation, creativity, and, above all, authenticity.

These massive brands aren’t successful by accident. They’ve built loyal followings, become household names, and stay profitable because they understand one key thing: how to connect with their customers. The good news? You don’t need a multi-million dollar budget to use their strategies. Even small businesses can apply the same tactics that help these giants dominate the market.

You’ve probably pondered the question, “Will robots take my job?” With AI integration increasing in companies across the globe and user-friendly AI tools like Open AI’s ChatGPT, Grammarly’s generative AI, and Canvas’ Magic Design tool, it’s becoming increasingly difficult to escape its influence.