Services
Marketing Consulting
Who this is for:
Solopreneurs and small business owners who feel overwhelmed or exhausted by marketing their business.
You’re marketing your business, but you’re not sure whether you’re heading in the right direction, reaching the right people, or spending time on what actually matters. Maybe you’re unsure where to show up or what to say.
Laura will meet you where you’re at, get clear on where you want to go, and give you the actionable steps to get there. Laura understands that most solopreneurs and small businesses don’t have the budget to bring on a permanent marketing team member. She’ll give you the tools and strategies needed to grow and thrive independently.
What Laura can help with:
Marketing Strategy
Growth Plan
Target Audience Analysis
Campaign Creation
Custom Recommendations
Branding
Who this is for:
New businesses eager to establish a strong foundation or existing businesses ready for a brand refresh.
Your brand is more than a logo. It’s your personality, your promise, and your story. Together, we’ll strengthen your brand so you can easily attract your ideal customers and stand apart from the competition.
Laura will give you the tools needed to ensure all future marketing decisions are aligned with your identity and resonate with your target audience.
How Laura can help:
Brand Storytelling
Brand Promise
Brand Mission
Brand Pillars
Unique Selling Proposition (USP)
Content Strategy
Who this is for:
You know you need to be on social media, but you don’t want to be an influencer.
It’s not enough to be a small business owner anymore. These days, you also need to be a content creator.
It can feel like your customers expect you to be present across Instagram, TikTok, LinkedIn, Facebook, Pinterest, blogs, newsletters… That’s a lot of pressure to keep up with algorithms, platform updates, and the latest trends on top of running the actual business.
Laura will help you figure out what to post, why it works, and how to avoid burnout while staying consistent. You don’t need to be on every platform. You need a strategy that makes sense for you.
How Laura can help:
Social Media Education & Strategy
Content Pillars
Content Calendar
Blogging and Newsletter Support
UGC
Copy & Content Writing
Who this is for:
Businesses wanting to bring their brand story to life.
You’ve tried using AI for writing your copy and content, but it didn’t get it right.
Good writing should sound like you, connect with your ideal customers, strengthen your SEO, and stand apart from your competitors. Working with a real person means your copy and content can have personality, humor, honesty, creativity, and all the little things that make writing engaging.
Laura loves writing for brands and bringing their ideas, stories, and personalities to life.
How Laura can help:
Website Copy & Content
Byline Articles & UGC Articles
Ghostwritten Blog Posts
Newsletter Content
Mailers & Email Campaigns
Video Scripts
Social Media Captions
Marketing Education
Who this is for:
Individuals or teams eager to gain the knowledge and confidence to manage their own marketing.
Workshops help you understand the fundamentals, keep up with the latest trends, and give you the confidence to make marketing decisions.
Laura believes everyone should be equipped with the knowledge and skills to market their ideas effectively. With one-on-one sessions, group workshops, and an on-demand resource library, Laura aims to provide you with the tools needed to take control of your marketing journey.
Some of Laura’s signature workshops:
Global Marketing Insights: Discover marketing strategies from international women-led businesses Laura has encountered in her travels and learn how to apply those ideas to your small business.
Social Media Strategy: Learn what to post, why it works, and how to avoid burnout while staying consistent.
Identifying Your Target Audience: Define and communicate with your ideal customers to make smarter marketing decisions.
Small-Business Branding: Build a strong foundation by defining your brand’s personality, position, and messaging.
Laura loves crafting custom lessons tailored to your unique needs!
“Laura was fantastic! We loved her energy and enthusiasm. We’ve brought in other marketing speakers, but Laura covered things we’ve never heard before. She’s got marketing for small businesses figured out. We all left excited to look at our marketing in a new way. We can’t wait to have her back!”
— Women Empowering Business Network Members
If you’re not sure exactly what you need, book a call below. I’m always happy to chat and give you an outside perspective. Even if I’m not the right fit for what you need, I can point you in the direction of someone who can help.