Sue McNamara Real Estate
Sue McNamara | Pennsylvania, USA
The Challenge
Sue McNamara is a real estate agent serving the greater Philadelphia area with over 30 years of experience. She believes every house tells a story and finds preparing a home for market to be incredibly rewarding. Her passion and joy shine through in the way she serves her clients. While Sue loves real estate, she doesn’t love social media. She knew that showing up online was important, but found the terminology confusing, wasn’t sure what to post, and needed guidance to turn social media into a tool that supported her business.
How We Helped
1. Content Strategy
Optimized her Instagram profile and showed her how to make the most of stories, carousels, reels, highlights, and community engagement
Reviewed her digital presence across Instagram, Facebook, LinkedIn, and her real estate landing page
Provided recommendations to strengthen her brand consistency and improve how potential clients discover her business
Created an Instagram content strategy that gave Sue a clear, practical plan for showing up online
2. Copy & Content Writing
Developed a content calendar for Instagram to make posting simple and manageable
Content ideas
Text overlay
Captions
SEO keywords
Hashtags
3. Marketing Education
Shared video tutorials so Sue could confidently manage her marketing herself
Provided step-by-step guidance on:
Editing content in Canva and Instagram
Posting content on Instagram and LinkedIn
Using trial reels
Cross-sharing content from Instagram to Facebook
Creating highlight reels
Sue has also attended several of The Dearden Group’s marketing workshops to further sharpen her marketing skills
Results
Sue now has the tools, strategy, and confidence to show up consistently across her social media platforms with a brand presence that reflects the warmth and expertise she brings to her work. With a stronger digital brand, she is better positioned to attract local clients, drive traffic to her real estate page, and build trust online.
Client Feedback
“As a small business owner, managing social media can feel overwhelming. It’s difficult to know what to post, how to post it, and when to post it. Working with Laura has significantly elevated my approach. She helped me understand what truly matters and what doesn’t. Social media may seem simple, but doing it effectively requires the right strategy—and Laura brings that clarity. She has fantastic energy and endless ideas, and she is fun. It has been a great experience.”
– Sue McNamara