Real Food Power Nutrition
Kristin Stitz | Pennsylvania, USA
The Challenge
Kristin Stitz is a holistic nutritionist specializing in metabolic health and insulin resistance. She was already creating thoughtful, valuable newsletter content that her audience loved, but the problem was that it only lived inside email inboxes. Since this content wasn’t published anywhere else, it had limited reach and no long-term value beyond the initial send. Together, we identified that turning her newsletters into blog content would help her reach a wider audience. She also wanted support strengthening her website and Instagram presence so they better reflected her work.
How We Helped
1. Copy & Content Writing
Edited Kristin’s existing newsletter content for SEO and AI discoverable blog content, including:
Title and subtitle edits
Article structure improvements
Keyword incorporation
Backlink suggestions
Meta and SEO descriptions
Copy edited new website pages to ensure a clear user journey, stronger messaging, and a brand voice that reflected Kristin’s expertise
2. Marketing Education
Created a standard operating procedure (SOP) with an accompanying video tutorial for transferring future newsletters onto her blog
3. Content Strategy
Provided recommendations to improve her Instagram profile and better direct traffic back to her website
Developed a strategy for sharing blog posts on Instagram
4. Marketing Consulting
Supported Kristin in creating print marketing assets to grow her reach
Ensured her branding was consistent across online and offline marketing
Results
Kristin’s content now reaches far beyond the inbox. Her expertise can now be discovered through search, helping her reach more people, improve her website’s SEO, and extend the life of every piece of content she creates. Kristin now has a marketing foundation that actively supports her business growth.
Client Feedback
“It was incredibly valuable to work with Laura on my marketing. Well worth the money in terms of leapfrogging my understanding of what needs to be done with my content strategy and website moving forward. Thank you for your valuable input and quick turnaround.”
– Kristin Stitz