Sophie von Zezschwitz
MoaAlm Mountain Retreat | Tyrol, Austria
The Challenge
MoaAlm Mountain Retreat offers hiking, yoga, and plant-based food holidays in the Austrian Alps. Despite consistent 5-star reviews and a truly unforgettable guest experience, MoaAlm lacked a cohesive marketing strategy. Like so many small businesses, their marketing content was created as needed or when they had extra time, therefore lacking an overarching strategy. Our goal was to give MoaAlm’s marketing direction and provide the team with the tools and knowledge needed to grow on their own.
How We Helped
1. Marketing Consultancy
Conducted competitive analysis and market research to position MoaAlm effectively
Delivered actionable recommendations for website design, SEO, Meta descriptions, newsletter strategy, and social media content
2. Brand Identity Development
Clarified their unique positioning and refined their USP
Developed a messaging framework with specific copy examples to communicate their value clearly and consistently
3. Marketing Strategy
Built a tailored content strategy to increase engagement and boost discoverability
Provided tools to help the team create impactful content across all social media platforms
4. Marketing Education
Delivered video tutorials on content planning, messaging usage, and social media best practices
Offered clear guidance on the types of content small businesses should create to connect with their audience
5. Content Writing
Wrote a blog article capturing my week at MoaAlm, complete with original photography
MoaAlm can use this evergreen piece of user-generated content to organically share their key benefits
Results
MoaAlm now has a clear marketing strategy that supports consistent content creation, increases visibility, and strengthens their brand identity. Their online presence is more engaging and discoverable, helping them build a loyal community of guests and stand out in a competitive market.
Client Feedback
“It was so helpful to get Laura's perspective. She really understands travel experiences, small businesses, and the kind of nature-loving solo traveller we often welcome. She helped me move beyond intuition and bring more strategy, clarity, and technical know-how to our marketing.”
– Sophie von Zezschwitz