After nine unforgettable days exploring Seoul, Jeonju, and Busan, I can confidently say that South Korea should be on every foodie’s travel wish list. Each meal was an adventure of dish after dish of mouthwatering eats. Whether you’re chasing traditional bibimbap or daring to try live octopus still suctioning to your mouth, this guide will tell you what to expect and what to try on your trip to South Korea.

If you’ve noticed K-beauty trending everywhere, you’re not imagining it. Korean skincare has exploded in popularity, and for good reason. With its focus on hydration, nourishment, and repair, the gentle-yet-effective treatments have rightfully earned their place on the global stage. And the best part? It’s often much more affordable and advanced than Western skincare.