As a solopreneur, your personal life and professional life often overlap, especially on social media. One of the most common questions I hear is: Should I include my children in my content? The truth is that posting your kids can weaken your brand, compromise their privacy, and create risks you may not have considered.

Would you strip your product of all branding? No logos, no copywriting, no images. Nothing. Sounds wild, right? But that’s exactly what Outdoor Freakz did with their Nature Royal body wash. 

The marketing landscape is evolving rapidly, but one thing remains constant: authenticity wins. By embracing new platforms, understanding emerging generations, and focusing on genuine connection, marketers can stay ahead in 2025. So here’s to a year of innovation, creativity, and, above all, authenticity.

Last month, Jaguar rolled out a bold rebrand alongside the unveiling of their future car model, sparking heated debates online. Loyal customers are upset, critics are buzzing, and the rebrand is being widely regarded as a misstep. But let’s break it down: What went wrong, and what lessons can small business owners take from this high-profile flop?

These massive brands aren’t successful by accident. They’ve built loyal followings, become household names, and stay profitable because they understand one key thing: how to connect with their customers. The good news? You don’t need a multi-million dollar budget to use their strategies. Even small businesses can apply the same tactics that help these giants dominate the market.