Should I Post Testimonials On Social Media?
We Have To Prove To One Robot That We Are Not A Different Robot
A testimonial is never going to go viral on social media, but you should still post it.
Right now, the bots that crawl the internet and organize all the content we see are struggling to tell the difference between a real person and an AI account. So much content online doesn’t have a real person behind it, so the more human you can make your social media, the better.
This means you have to develop your E-E-A-T score, which is an SEO practice that will help your account get found and rank above AI content. Basically, you need to prove you’re a real person with real experience. We have to prove to one robot (the bots that crawl the internet) that we are not a different robot (AI) – what a time.
E | Experience: Have you done what you say you can do before? How often? For how long?
E | Expertise: Do you have the skills and knowledge to back up your claims?
A | Authoritativeness: Do you share valuable content about your industry/topic? Are you a go-to source of information for people?
T | Trustworthiness: Is your online presence honest, accurate, safe, and transparent?
These categories all work together to prove your reliability and help you get discovered.
The bots ranking all the content we see reward high-quality, helpful content from real people and demote low-quality AI slop, but only if they can tell the difference.
Sharing a testimonial helps build your E-E-A-T score. It’s not going to attract a bunch of new followers or bring in tons of likes, but it showcases your experience. It’s proof to back up your claims.
How Should I Share A Testimonial On Social Media
The most effective way to share a testimonial on social media is by including the client feedback in both the text overlay and in the caption.
An example of exactly how to share a testimonial on Instagram
Bots are constantly scanning text overlays, captions, and voiceovers on social media to better understand your position and show your content to the right target audience.
How Often Should I Share A Testimonial On Social Media
Your followers may not find a testimonial entertaining or valuable, so you don’t want to post them too often and risk losing engagement. Instead, post a testimonial on social media once a quarter. You can pick one piece of client feedback and share it across all platforms (Instagram, LinkedIn, Facebook, etc.) for the best results.
